Alyssa Castro is a marketing, operations, and business development leader who excels at streamlining systems, empowering teams, and leveraging data to drive results. With 28 years of experience, including 18 in the Real Estate, Architectural, (Environmental) Engineering, and Construction (AEC) industry, she has led marketing, business development, and operations initiatives while managing data, people, systems, and projects for efficiency and growth.

As Marketing and Business Development Manager at Natural Systems Design (NSD), Alyssa shapes branding, messaging, and strategic positioning, manages business development and content strategies, and guides project decisions through the Go/No-Go pursuit evaluation process.

A dedicated advocate for professional growth, Alyssa integrates AI to enhance productivity and efficiency. She is passionate about empowering people, showcasing scientific innovation, and communicating NSD’s environmental impact while bringing expertise in brand management, project and people promotions, and process optimization.

Outside of work, she enjoys spending time with her family, practicing yoga, nurturing her indoor plants, and keeping up with her energetic standard poodle.